Your partner for digital business

CHAMELEO is a consulting and operational service provider for the entire process of business and digital transformation. We are your companion to more growth, profitability, efficiency, and innovation.

Until the goal is reached. More than consulting theory

Our services -
Your benefits

Services and strengths. Learn more


Strategy & Innovation


Business & Digital Transformation


Data & Technology Solutions


Sports Business Consulting

We can answer your questions and accompany you until the end

The digital transformation is not an uncertainty. Companies have been working on their digital transformation for years. Buy recommendations are personalised, intelligent CRM systems create sustainable customer loyalty, and decision-making processes are driven by data. This increasingly leads to complexity and challenges companies to find their own way. New questions arise.

Rely on the cloud? Is real-time access to all financial data possible? Shouldn't analogue data actually become machine-readable? Is it worth switching to a powerful ERP system? How can the customer journey be improved across all touchpoints? How can processes be optimised without abandoning the corporate culture? 

Everyone wants to benefit from the opportunities of transformation and disruption. Own business models should at least be enriched by digital components, if not newly created.

CHAMELEO will be happy to assist you in answering your questions. We also provide operational support for result-oriented project implementation. Until your gosl is reached.

References. Projects implemented by us

Business and digital transformation professional football club

Analysis, strategy, data concept, holistic IT platform, media house, user experience, digital guidelines, payment, membership management, change management, culture change, youth team, M&A and project management for Swiss football series champions

AgriFood Investor Platform

Consulting Technology and Brand.
TrueInvestor, the platform for impact investors, food experts and visionary entrepreneurs creating disruptive and sustainable solutions for the AgriFood economy.

Evaluation Tech Solutions

Support for meaningful decisions: All-in-one IT and system landscape/best-of-breed, cloud/on-premise, datalake or highly integrated platform, ERP, customer data platform, CRM, marketing cloud, front-end technologies and/or API-driven architectures.

Program management 20+ digital projects

Operational program management of various digital projects for a professional football club. Bundling and support for leadership and implementation

Introduction of IT system landscape and digital platform

Support for a professional football club with the introduction of a comprehensive IT and system landscape. Basis SAP and Digital Platform 4.0 FC Bayern Media Lab. Support for internal and external service providers and partners

Data storage and cleansing/ DSGVO

30+ social media channels, 100+ million followers, hundreds of thousands of members of a professional football club and their future automated data compliance according to legal requirements. Categorisation of data, development of use cases, automation, data quality, data security, data deletion

Business development brand news platform

Benchmarking, optimisation/positioning product, communication planning, analysis, strategy development, UI and UX design

Holistic IT system landscape

Conception, implementation, partial operation incl. IT audit, benchmarking, management partnership with FC Bayern München and SAP, central access to financial, ticketing, merchandising and CRM data, data-driven fan engagement, central member management, personalisation of offers and content.

Data Pooling and Marketing Cloud

Analysis, benchmarking, concept for building a group-wide data lake to optimise business models

Relaunch web and app

Support for traditional professional football club with website relaunch and mobile app development. Status quo analysis, conception and publication of tender, selection of implementation agency.

Support tender process for media house

New Business Concept, Business Model Media House, Services and Structures

Business Intelligence and Personalisation

Design intelligent technology platform for personalisation content and product, fan engagement, increase revenue, efficiency and attractiveness for sponsorship partners

Global Sustainability Platform

Concept Ecotainment Platform. The global place-to-go for Green Entertainment. News, inspiration and self-improvement tools

CHAMELEO provides orientation and reduces complexity for its customers

We are a solution provider

and business practitioners. In other words, we come from the operational implementation of projects. CHAMELEO teams focus on the target vision, i.e. the desired final solution, and act in concrete, proven and methodical implementation steps along the existing budget. We know: Concepts alone usually do not create added value. It is the detailed and professional implementation that counts.

This is our strength

Why Chameleo?

Our many years of management and practical experience help to achieve result-oriented solutions and often serve as a reliable guide for clients in their cooperation.

CHAMELEO is a solution provider and helps to make ideas and concepts operationally feasible. As a reliable companion
We think and act as entrepreneurs and act along the business objectives of our clients
We see reliability as our distinguishing feature. This is why it's also part of our own value system

Who we belong to

Chameleo is a company of Highlight Event & Entertainment AG, which is listed on the Swiss stock exchange. Through operating subsidiaries and investments, HLEE and its approximately 1,400 employees operate primarily in the areas of film, sports as well as sports and event marketing.

Stay informed

News about transformation, trends, technologies and CHAMELEO can be found here.

It is not the strongest species that survives; but the one that is able best to adapt and adjust to the changing environment in which it finds itself.

Charles Darwin