Sports Business Consulting

The relevance and impact of technology and data in sports organisations is increasing. Those organisations adapt for reasons of efficiency, the desire for clear processes, more speed, improved service levels or the need to turn to new business models

Digitalisation opens up new opportunities in club competition

The digital transformation in sport is not an uncertainty. Leagues, federations and sports clubs have already been working on this transformation for years.

Central sources of income in professional sport arise primarily from media rights, transfers, ticketing and merchandising.

Through technologies, innovations, data and cultural adaptations, opportunities to optimise these revenue sources or to expand them with new business models arise. In addition, systemic solutions offer the opportunity to optimise processes in a meaningful way, which can also lead to corresponding savings opportunities. We observe this for all sports types and organisations.

In addition, some clubs, leagues and associations are transforming into small to full-stack houses. Own content such as video, text and audio will be produced, distributed and marketed.

In order to really compete with clubs for growth, profitability and brand awareness, changes are needed.

Many sports clubs have already recognised this.

Former projects for professional football clubs managed by CHAMELEO 

Pleasecontact us for further information

Currently, most sports clubs face significant challenges.
This creates new room for innovation, creativity and opportunities.

CHAMELEO LinkedIn Article

How digitalisation opens up new opportunities in competition. About the opportunities to reduce financial dependence on sporting success.

CHAMELEO Football Canvas


Strategy & Innovation

  • Interplay between business, digital and technology
  • Data-driven change
  • Commerce
  • Innovation processes
  • Market developments


Business & Digital Transformation

  • Business models
  • Senior and Management Consulting
  • Technology, data, processes and efficiency
  • Change management with culture, mindset and tools


Data & Technology Solutions

  • Cloud / On-Premise
  • Data & AI
  • Analytics
  • Innovation