The relevance and impact of technology and data in sports organisations is increasing. Those organisations adapt for reasons of efficiency, the desire for clear processes, more speed, improved service levels or the need to turn to new business models
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Sports Business Consulting
Digitalisation opens up new opportunities in club competition
The digital transformation in sport is not an uncertainty. Leagues, federations and sports clubs have already been working on this transformation for years.
Central sources of income in professional sport arise primarily from media rights, transfers, ticketing and merchandising.
Through technologies, innovations, data and cultural adaptations, opportunities to optimise these revenue sources or to expand them with new business models arise. In addition, systemic solutions offer the opportunity to optimise processes in a meaningful way, which can also lead to corresponding savings opportunities. We observe this for all sports types and organisations.
In addition, some clubs, leagues and associations are transforming into small to full-stack houses. Own content such as video, text and audio will be produced, distributed and marketed.
In order to really compete with clubs for growth, profitability and brand awareness, changes are needed.
Many sports clubs have already recognised this.
Former projects for professional football clubs managed by CHAMELEO
Currently, most sports clubs face significant challenges.
This creates new room for innovation, creativity and opportunities.
CHAMELEO Football Canvas
