About us

Business and Digital Transformation.
Chameleo helps companies to create new value.
More structure and efficiency, culture and focus. More awareness, more turnover and more growth.

We come from practice.

From the operational implementation. We know that PowerPoint presentations alone usually don't make a big difference.
Strategies and project or product ideas must be implemented adequately and with an eye for detail.
This often becomes complex.

We therefore offer to realize jointly developed solutions as well as projects - with our own teams.

We see this as our unique selling proposition.

Chameleo is a partner in the transformation of existing business or the development of new business models - we consider consistent customer centricity and the use of innovative technologies central.

We are happy to pass on our experience and knowledge to our customers through market-driven consulting services - and we also offer active management support so that we can provide immediate support if necessary.


Robin Seckler and Michael Bamberg.

Both bring complementary experience in the areas of digital business models, media, marketing/communication, investment management, analysis and business development.

Robin Seckler


Digital, technology and media expert with over 25 years of practical and operational experience in the field of digital transformation. During this time he held various management positions, including SPORT1, Plazamedia, ProSiebenSat.1, Hubert Burda Media, Deutsche Telekom, Swisscom and I-D Media AG. In his various operational functions, he was responsible for all areas of digital value creation and advanced them with innovative ideas.
His experience with digital transformation today concerns the development of strategies and business models, efficient operational implementation, cultural and personnel change and the optimization of operational operations.

Michael Bamberg


Since 25+ years active in the fields of business development, marketing and brand communication, media and investment management.
His focus is on the conception and implementation of digital strategies and transformation processes, business development, target-oriented content marketing, corporate investments and portfolio management in the sports & entertainment segments. He has worked for global consumer brands, agencies, media groups and investment companies, including Red Bull, Constantin Medien, Highlight Event- und Entertainment, Neue Sentimental Film, Springer und Jakoby Werbeagentur, Zweites Deutsches Fernsehen, BATES Germany Werbeagentur.

Chameleo- a subsidiary of Highlight Event & Entertainment AG (HLEE), Switzerland

HLEE is a company listed on the SIX Swiss Exchange and operates through its operating subsidiaries and participations primarily in the media and sports and event marketing sectors.